When a YouTuber creator uploads a video to the platform, it’s uncertain how much YouTube will ultimately pay them.
YouTube’s Partner Program lets creators earn money by monetizing their channel with video ads, which generate a certain amount of money depending on factors like a video’s watch time, length, and viewer demographic.
Kevin David, an entrepreneur who has a YouTube channel under the same name with 600,000 subscribers, doesn’t consider himself a YouTube star. But that doesn’t mean he hasn’t generated some major revenue on the platform.
David told Business Insider that his how-to guide for using Facebook ads, with 1.9 million views, made just under $50,000 in Google AdSense revenue, and his “ Shopify Tutorial for Beginners” video, which required minimal production because he filmed it using the screen-record feature on his laptop, had made over $40,000.
David shared a screenshot of his YouTube dashboard with Business Insider that showed his videos had earned an estimated $31,000 in the past 28 days from 2.4 million views.
The content is key
David gets the ideas for his content by looking at the Google Ads Keyword Planner to see how often people are searching particular phrases, and at other combinations of video topics and thumbnails that have been successful in view count, he said.
He said he made his Shopify tutorial video while staying in a cheap hostel in Australia, with no camera or equipment.
“Literally just using my laptop and QuickTime to record my screen, which is free,” he said. “That single video earned as much as some Americans are in a year, and I literally just sat down, no editing, free recording software, single take, and recorded it.”
Shelby Church, a YouTube star who’s friends with David and has 1.2 million subscribers, previously told Business Insider that she gets $2,000 to $5,000 for her videos with 1 million views.
Though David’s videos don’t tend to get as many views as Church’s do, his make more money because of the type of content he produces: detailed how-to videos (like how to make money online or sell products on Amazon) and e-commerce tutorials.
David said he had a higher CPM, or cost per 1,000 views, than an average YouTube creator because advertisers are willing to pay more for the type of content his videos feature than, say, a YouTube prank video.
Overall, his videos make, on average, $2,000 to $10,000 in Google AdSense revenue, he said.
Using YouTube for your business
There’s no reason that a business shouldn’t be on YouTube, David said — partly because, unlike an Instagram post, YouTube videos live longer.
“When you post an Instagram picture, you get 1,000 likes, 2,000 likes, but the next day it’s gone, and no one ever sees it again,” he said. “I have a video that is close to two years old, and it still to this day gets over 1,000 views per day and probably generates at least $1,000 a day.”
YouTube “is just a crazy monstrous machine that is very removed from the average business owner and probably the average person,” he said. “But I think it’s one of the most important things for educating people because of what an incredible tool it can be, if you know how to use it.”