Why Consumers Grapple With a ‘Wild West Era’ For Mobile Tracking

The “identifiers” behind data collection – the ways that companies identify consumers who they’re collecting the data from – has extended far beyond cookies prevalent in web browsers, privacy experts warn. Now, consumers and regulators struggling to understan…

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The “identifiers” behind data collection – the ways that companies identify consumers who they’re collecting the data from – has extended far beyond cookies prevalent in web browsers, privacy experts warn. Now, consumers and regulators struggling to understan…

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